Marketing Management

Human Resource Management

·          Assessing Marketing’s Critical role in Organizational Performance

·          Introduction: The Concepts and Challenges of HRM

·          Building Customer Satisfaction through Quality, Service and Value

·          Job analysis

·          Winning Markets through Market Oriented Strategic Planning

·          Personnel Planning and recruiting

·          Managing Marketing Information and measuring market demand

·          Employee Testing and Selection

·          Scanning the Marketing Environment

·          Orientation and Training

·          Analyzing Consumer Markets and buying behavior

·          Developing Managers

·          Identifying Market Segments and Selecting Target Markets

·          Managing Quality and Productivity

·          Differentiating and Positioning the Market Offering

·          Appraising Performance

·          Developing new products

·          Establishing Pay Plans

·          Designing and managing global marketing strategies

·          Pay for Performance and Financial Incentives

·          Managing Product Lines, Brands, and Packaging

·          Employee Safety and Health

·          Managing Service Business and Product Support Service

·          International Human Resource Management

·          Designing Pricing Strategies and Programs

·          Human Resource Management and Europe

·          Selecting and Managing Marketing Channel